Solicitors J&G Wilson approached us at Nocturn with a unique challenge – to revamp their brand design. This encompassed a comprehensive update of their logo, a rejuvenated colour palette, and a refined typography. The objective was clear: the new design had to strike a balance between modern and friendly while maintaining a professional demeanor. Our collaboration with J&G Wilson began with a thorough understanding of their brand identity and the specific challenges they faced. It was evident that their existing visual elements needed a contemporary touch to resonate with a modern audience. The challenge lay in creating a design that not only projected professionalism, a crucial aspect in the legal field, but also exuded a welcoming and approachable vibe.

In response to the unique requirements presented by J&G Wilson, we crafted a comprehensive solution. Our team diligently worked on developing a brand guideline document that would serve as the foundation for the entire design process. This document outlined the principles and elements that would guide the creation of the refreshed brand identity. To ensure a collaborative and transparent approach, we engaged with J&G Wilson throughout the design journey. We conducted detailed sessions to walk them through each design decision, explaining the rationale behind choices made. This interactive process allowed us to tailor the design to their specific needs and preferences, ensuring a final product that not only met but exceeded their expectations. The end result was a modern, friendly, and professional brand design that not only addressed the initial challenges but also positioned J&G Wilson for success in their industry.