J&G Wilson
Brand Identity
The Challenge
Revamp a local solicitors brand design
Comprehensive update of their logo, a rejuvenated colour palette, and a refined typography
Create a design that not only projected professionalism, a crucial aspect in the legal field, but also exuded a welcoming and approachable vibe
The Outcome
Developed a brand guideline document that would serve as the foundation for the entire design process.
Conducted detailed sessions to walk them through each design decision, explaining the rationale behind choices made.
Modern, friendly, and professional brand design that not only addressed the initial challenges but also positioned J&G Wilson for success in their industry.